Exciting Alternative Business Approach — Come , be a part of it

Estimated reading time: 2 minutes 49 seconds

I’m working on an interesting project of embarking on an unconventional Business model , but no less viable , no less exciting . It’s prompted by an opportunity I had to closely observe business conduct of a few organisations I am recently associated with . This will involve a lot of work : Research , Observation , Analysis , Conceptualisation , Hypothesis building & testing …. At the end , success is not guaranteed , but what keeps me going is my conviction that we’d discover an alternative way of doing business .

Below are thoughts from my Concept note for your reading . This being a profound task in an uncharted territory , I’d be greatly helped with thoughts , suggestions , challenges & critique from all of you . I’d value encouragement as well as discouragement ( flaws ) . I request you to please be generous in your sharing ….. & also if this interests you enough to join my efforts in working through this project ; you are more than welcome .

It has been my learning & belief that above & beyond any of the conventional factors of measurement , like intelligence , wealth , success , business acumen , personality , a person & his / her accomplishments need to be judged by how good a human being he / she is .

There are many successful business models & approaches . Many of these show realization that people form the most crucial business differentiator  & accordingly show varying degree of  ‘ Human focus ‘ .

  • However in most cases  focus on Human aspect seems to be a conscious business strategy , a left brain exercise … simply because there is an implied business ROI equation. There is nothing wrong , except that , the implied priority is clear – it’s people as a means to Business gains — not the other way round . Employee care is not an end objective .

On the other hand my association with a few business organizations made me feel that there can be an alternative , viable business approach  , beyond the conventional  ROI driven ‘ People focus ‘ . Here ‘humanity ‘  , if not already at the core , is at least  not subsidiary to Business ROI  . Here Business success serves as an essential enabler to serve the ‘ People ‘ purpose , not the other way round .

  • Here ‘ People at core ‘  is not a strategy but a prerequisite to doing good business . ‘ Being good to people ‘ is not a conscious drive but a systemic way , more of a ‘ state of being ‘  — unconscious competence !  Here  ‘ Being good ‘ is not in substitution of ‘ doing meaningful business ‘ but an inseparable part of it .
  • In this alternative model , people focus is not decided by the Head , but is a call of the Heart – reason why it is systemic & not transactional .  You don’t need to decide or remember to be good , you are just ‘ Good ‘


‘ Being a good human being ‘ is neither contrary nor extrinsic to good business sense , but is in fact intrinsic to business success as exemplified by xxxx organizations

  • The task needs to begin with defining what is a “ Good human being “ & in doing that also establishing difference between ‘ Doing good ‘ & ‘ Being good ‘ .   While doing good is transactional , Being good is systemic  ; Doing good is a conscious act with an expectation ; being good is a state of unconscious competence &  is unconditional . whereas Doing good is a means to the desired end , Being good is a pursuit in itself .

Tags : Human Focus, Business ROI


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