What role does a place of employment play…..is it a place for sustenance ( which pays you get monthly salary ) , A place to pass – while away time , having ( or wanting ) no better pursuit in life , A place to get stuck for a life time security or better still treat as a ‘ transit lounge ‘ to hang around till you find a better paying place
In a professional set up , if there are rigorous standards on employee competence at entry & ongoing levels ; employer / employment too needs to offer a distinct competence , a distinct value to employees – a reason , a purpose to attract & retain high caliber people .
Workplaces need no longer be a ‘ Captive areas ‘ where employees are ‘ confined ‘ for the work day , day after day & policed by a jail warden called Supervisor . These are not places where you hate to but have to come to earn your living . Workplace is not like a hanging rod on the wall where you park yourself like clothes . Workplaces need to go beyond merely being salary disbursement stations & work needs to progress beyond being a contractual drudgery .
Workplaces ought to offer a ‘ value ‘ to an employee . A purpose to come to work & contribute …a place where an employee would be looking forward to coming every morning than looking forward to run away from it at the stroke of the closing hour . A place which inspires energy & maximises contribution rather than for dissipation & gossip .
That’s where employment ‘draw’ ( reason to come to work ) needs to go beyond Salary / Money …… I’m not saying that money is not important , by all means it’s & probably will continue to be so , for any job , any level . any timeframe . Though money will not be THE reason to attract an employee to the workplace .
That’s where an employment needs to offer a ‘ Value Proposition ‘ to its employees .
A Value Proposition is like a sense of purpose , a cause to espouse , an inspiration for bonding , a meaningful belonging , a way to engage employees with the organization & its mission on a long term basis . As said earlier ; while money doesn’t cease to be important at any point in time ( though extent & emphasis may change ) , a Value Proposition goes much beyond & offers a value much beyond mere money .
Value proposition is an Organisation’s ability to engage employees on a long term basis . It reflects organisation’s character , core purpose , values & employee aspirations . It’s like in a marriage alliance — you do not look for just a single parameter from your prospective partner – but a mix of different things . Also what you finally get & find acceptable is not maximization on any one / all parameters but a trade off , an acceptable mix which makes an overall sense to you & vice versa for your partner .
Similarly an organization offering to its employees , is not unidirectional ( money ) but an optimal mix of offering on different parameters – which together makes a good sense .
What makes a worthwhile Value Proposition to employees of an organization , will really depend on what that organization stands for , what it has to offer & what is of strategic interest to its employees ; but here are some parameters which can be of interest to employees & may be deployed by Organsiations in their respective value propositions .
– Job satisfaction , Exposure , Freedom of expression / operation
– Recognition , rewards , Long term benefits
– Development opportunities , enrichment , career progression
– Work ambience , facilities , culture , equality , human dignity
– Values , ethics , transparency , Company reputation , pride in association
– Market standing / leadership , strong financials/fundamentals , infrastructure , bright future
This is in addition to / independent of the money on offer . Depending on perceived value of such a proposition by an employee he / she is willing to accept a trade off vis-à-vis total money . On the other hand money alone can never make up for a lack of / weak employee value proposition & can not help sustain such associations for long .
Just as unique is any individual person , Value Propositions of individual companies can too be very unique to their employees . The stronger the Value Proposition of an organization , more difficult it is for its rivals to dilute it with an offering of bigger money to attract employees form such an organization .